One direction at a press conference launch of perfume - Video

There is no doubt that 'Our Moment' will become the new favorite fragrance of many girls, and is that one direction finally introduced his new fragrance that will soon come to the sale.

Harry Styles, Liam Payne, Zayn Malik, Niall Horan and Louis Tomlinson presented the fragrance today Thursday, during a press conference, at a shopping center in London. It is known that 'our' Moment will arrive first to the places in which the band has provided for their concerts.

The scent of One Direction will go on sale first in London on August 25 and for the rest of cities on September 9. The cost is $50 for 100ml, $39 for 50ml and $29 the 30ml.